( TRAVEL · REDDIT )
Travelers planning a trip to Korea compare stays and tours on Reddit, and read what other travelers experienced.
Reddit posts and comments can also be cited in Google search and in AI answers.
MICROWAVE plans and runs Reddit marketing built around stays, tours, and activities.
( 01 ) Why Reddit marketing
Travelers from overseas look at other people's experiences when they research stays and tours. They search Reddit directly, or they read Reddit posts that appear in Google search and AI answers.
Reddit users post their experiences and questions about stays and tours. You can see what customers wonder about and what they compare.
People searching for information often end up reading a Reddit post. We write titles and posts in concrete terms so the person searching can follow them.
ChatGPT and Perplexity can use Reddit posts as sources in their search answers. Whether a post is cited depends on the question and the search results.
( 02 ) What customers look for
Hotels · StaysTours · ActivitiesTransit · PassesShoppingRegional travel
Customers researching stays and tours
need to find the information they are after.
We read the related questions and existing posts
to see what information is missing.
We search your brand name and related topics to see which posts come up and whether the information is accurate.
We read posts where people compare similar products or services, and find questions that have not been answered well.
We answer new questions and update information that has changed. Even a published post keeps getting checked for comments and replies.
( 02+ ) What to watch for
Before posting, you have to check whether promotion is allowed and what the account needs to qualify. Breaking the rules can get a post removed or an account's activity limited.
Duplicate promotion or manipulation across several accounts can lead to account limits. We confirm the purpose and the method before adding accounts.
Promotional posts can be removed or have their reach limited by moderators or automated filters. Posting status has to be checked after publishing too.
Some communities limit posting based on account age or karma score. For a new account, we start by checking the participation requirements.
Communities differ in how far they allow brand mentions, external links, and promotional posts. Each set of rules has to be read before the same post goes to several places.
MICROWAVE draws on hands-on Reddit operating experience and a
network of Korean residents abroad and Reddit users
to decide which communities to join and how to post.
We disclose the brand we represent and follow each community's rules.
( 03 ) What the service covers
We research the communities overseas travelers use, then decide which topics introduce your stay or tour and how to post them. We handle content writing, comment replies, and reporting.
We find the relevant subreddits (topic-based communities) and check the questions users ask most and the posting rules.
We set the communities to join, the content topics, and the publishing schedule based on your industry and target countries.
We pick the questions customers ask most and write answers and explanations. The posts carry the information people need when comparing a product or service.
Our staff read the comments and answer questions themselves. We also track follow-up questions and reactions.
For a new account we check each community's participation requirements and begin posting and commenting. We adjust the publishing plan to the account's activity history.
We explain where a property is and how to use it, along with tour schedules and booking details. We keep organizing the things travelers ask about most.
We put the question people are searching for in the title, and lay out the answer and its basis so they are easy to read. We also watch post traffic and how readers respond.
Every week we summarize the posts and comments published, along with views and engagement figures.
( 04 ) How we work
We post after checking the account status and the community rules. After publishing, we review comments and posting status and apply what we learn to the next round.
A new account starts with the profile and the participation requirements. We answer questions and share information to build up activity history, and set the publishing volume by what the account is allowed to post.
We read each community's posting rules and existing posts, then decide the topic, the wording, and whether to use links. Where promotion is banned, we do not post promotional content.
Writing posts and replying to comments is done by our staff. We do not inflate engagement with bots, automated upvotes, fake participation, or spam.
Follow-up questions from the comments and post reactions feed into the next piece of content. We keep updating the related information as we go.
( 05 ) Results and operating principles
The platform decides
post approval and account status.
Karma, upvote counts, and whether a post is approved come down to Reddit users and moderators. We focus on writing content and running communities. We report what we did separately from what actually happened, and if a problem comes up we share the cause and how we handled it.
( 06 ) Packages
You can choose the scope you need, from running a new account to monthly content publishing to working across several communities. The details are adjusted to your industry and goals. Every package price is based on one Reddit account. Running two or three accounts at once multiplies the quote by the number of accounts.
ScopeAccount profile setup · research and participation in 3–5 subreddits · first post written
Scope8–12 pieces written and published per month · community participation · traffic and click measurement
GoalBuild up content that search and AI users can draw on · take part in related communities · share expert information
* All amounts are VAT excluded and are starting prices based on one Reddit account. Running two or three accounts at once multiplies the quote by the number of accounts. Publishing counts are given as a range because they are adjusted to the account status and community rules. The exact scope and amount are confirmed after the first consultation, once we go over your industry, goals, and target countries.
Paying from outside Korea: we issue an invoice in KRW or USD and accept international wire transfer. Tell us the billing country and company name in your first message and we will send the invoice with it.
( 07 ) About MICROWAVE
MICROWAVE is a content marketing agency for overseas customers. We have run more than 12 campaigns on Xiaohongshu with brands including HERA and 3CE. We bring that experience to Reddit, writing content and running communities for each industry.
( 08 ) FAQ
The timing depends on your industry, the account history, community rules, and how readers respond. Early on, time goes into preparing the account and checking participation requirements. Once operations start, we share what we published and how it performed every week.
Karma depends on how users vote, and post approval or account limits are decided by Reddit and community moderators. We check the rules, and our staff write the content and reply to comments directly.
Before posting we check Reddit policy and each community's rules. We take part with accounts that disclose the brand they represent, and we do not use fake engagement, vote manipulation, spam, or bots. Our full standards are in the white-hat code of conduct.
We mainly run English-speaking communities. Depending on your target customers and industry, we also review Korean and Japanese communities.
No. For a new account we start with early setup and community participation. If you already have an account, we review its activity history and plan from there.
Package prices are based on one Reddit account. Even for the same brand, running several accounts at once multiplies the package quote by the number of accounts. For example, Growth on two accounts is ₩6,000,000 per month, VAT excluded. That is because community research, early setup, and post writing are done separately for each account.
We work with industries where experience and recommendations influence the purchase: SaaS, apps, consumer goods, beauty, travel, and B2B services. We will check for free whether relevant communities exist and whether your brand can take part.
( FREE REVIEW )
We will check for free which communities care about stays and tours, and whether your brand can take part.
We will check for free which communities care about stays and tours, and whether your brand can take part.
We reply within one business day of receiving your request.