( MEDICAL TOURISM · REDDIT )
International patients use Reddit to look up clinics, read treatment experiences, and ask questions.
Reddit posts and comments can also be cited in Google results and AI answers.
MICROWAVE plans and runs Reddit marketing for plastic surgery, dermatology, dental, and other specialties.
( 01 ) Why Reddit marketing
When international patients research a clinic or a procedure, they look at other people's experiences. They search Reddit directly, or they read Reddit threads that appear in Google results and AI answers.
Reddit users post their experiences and questions about clinics and procedures. You can see what patients wonder about and what they compare.
People searching Google often end up reading a Reddit thread. We write titles and posts that are specific enough for a searcher to follow.
ChatGPT and Perplexity can use Reddit threads as sources in their search answers. Whether a post is cited depends on the question and the search results.
( 02 ) What patients look for
Plastic surgeryDermatologyDentistryHair transplantHealth screening
When patients research a clinic or a procedure,
the information they need should be there.
We read the related questions and existing threads
to see what is missing.
We search your brand name and related topics to see which threads come up and whether the information in them is accurate.
We read threads where people compare similar clinics or procedures, and find the questions that have no good answer yet.
We answer new questions and update what has changed. Even a published post keeps getting checked for comments and replies.
( 02+ ) What to watch for
Before posting, you have to check whether promotion is allowed and what an account needs to qualify. Breaking the rules can get a post removed or an account restricted.
Repeated promotion or manipulation across several accounts can lead to account restrictions. We confirm the purpose and the method before adding accounts.
Promotional posts can be removed or limited in reach by moderators or automated filters. Posts need to be checked after they go live.
Some communities restrict posting based on account age or karma. For a new account, we start by checking what it takes to participate.
Communities differ on brand mentions, outside links, and promotional posts. We read each set of rules before posting the same content in more than one place.
MICROWAVE draws on hands-on Reddit experience and
a network of Korean residents and Reddit users abroad
to decide which communities to join and how to post there.
We disclose the brand we work for and follow each community's rules.
( 03 ) What we do
We research the communities international patients use, then decide how to introduce the clinic and where to post. We write the content, answer the comments, and report the results.
We find the relevant subreddits (topic-based communities) and check the questions people ask most often and the posting rules.
We set the communities, content topics, and publishing schedule to match the specialty and the target countries.
We pick the questions patients ask most and write answers and explanations, including what people need when comparing clinics or procedures.
Our team reads the comments and answers the questions directly, and follows up on further questions and reactions.
For a new account, we check the participation requirements and start posting and commenting. The publishing plan follows the account's activity history.
We explain the clinic's specialties and its consultation process, and keep providing what a patient needs while choosing a clinic.
We put the searcher's question in the title and lay out the answer and the evidence so they are easy to read. We also track post traffic and reader response.
Every week we send a summary of the posts and comments published, plus view and engagement figures.
( 04 ) How we work
We post after checking the account status and the community rules. After publishing, we watch the comments and the post status and carry that into the next round.
For a new account, we begin by setting up the profile and checking the participation requirements. We answer questions and share information to build an activity history, then set the publishing volume based on what the account is allowed to post.
We read each community's posting rules and existing threads, then decide the topic, the wording, and whether to use links. Where promotion is not allowed, we do not post promotional content.
Writing and comment replies are done by our team. We do not use bots, auto-upvotes, fake engagement, or spam to raise the numbers.
Follow-up questions from the comments and the response to each post feed the next piece of content. We keep adding to the information over time.
( 05 ) Results and principles
The platform decides
what gets published.
Karma, upvote counts, and whether a post is approved depend on the judgment of Reddit users and moderators. We focus on the content and on running the community work. We report what we did separately from the response it received, and when something goes wrong we share the cause and what we did about it.
( 06 ) Packages
You can start with a new account, move to monthly publishing, or run several communities at once. We adjust the details to the specialty and the goal. Every package price covers one Reddit account. Running two or three accounts at the same time multiplies the quote by the number of accounts.
ScopeAccount profile setup · research and participation in 3–5 subreddits · first post
Scope8–12 posts written and published per month · community participation · traffic and click tracking
GoalBuild content that search and AI users can refer to · take part in related communities · present clinical expertise
* All prices are VAT excluded and are starting prices for one Reddit account. Running two or three accounts at the same time multiplies the quote by the number of accounts. Post counts are given as a range because they depend on account status and community rules. The final scope and price are set after the first consultation, once we know the specialty, the goal, and the target countries.
Paying from outside Korea: we issue an invoice in KRW or USD and accept international wire transfer. Tell us the billing country and company name in your first message and we will send the invoice with it.
( 07 ) About MICROWAVE
MICROWAVE is a content marketing agency for overseas audiences. We have run more than 12 campaigns on Xiaohongshu with brands such as HERA and 3CE. We bring that experience to Reddit, writing content and running communities for each industry.
( 08 ) FAQ
It depends on the specialty, the account history, the community rules, and how people respond. The early weeks go into account setup and checking participation requirements. Once the work starts, we share what was published and how it performed every week.
Karma follows how users vote, and post approvals and account restrictions are decided by Reddit and by community moderators. We check the rules, and our team writes the content and answers the comments.
Before posting, we check Reddit's policies and each community's rules. We take part with accounts that disclose the brand behind them, and we do not use fake engagement, vote manipulation, spam, or bots. The full standard is in our white-hat code of conduct.
We mainly run English-language communities. Depending on the target patients and the specialty, we also consider Korean and Japanese communities.
No. A new account starts with setup and community participation. If you already have an account, we review its history and plan the work around it.
Package prices cover one Reddit account. Even for the same brand, running several accounts at the same time multiplies that package's quote by the number of accounts. For example, Growth on two accounts is ₩6,000,000 per month, VAT excluded. Community research, setup, and writing are done separately for each account.
It fits industries where experience and recommendations affect the purchase, such as SaaS, apps, consumer goods, beauty, travel, and B2B services. We will check for free whether relevant communities exist and whether your brand can take part.
( FREE ASSESSMENT )
We will check for free which communities discuss clinics and treatments, and whether your brand can take part.
We will check for free which communities discuss clinics and treatments, and whether your brand can take part.
We reply within one business day of receiving your request.