( K-FOOD · REDDIT )
Overseas guests look for restaurants and cafes on Reddit and read what other visitors wrote.
Reddit posts and comments can also appear in Google results and AI answers.
MICROWAVE plans and runs Reddit marketing for restaurants, cafes, and franchises.
( 01 ) Why Reddit marketing
Overseas guests check other people's experiences when they pick a restaurant or a cafe. They search Reddit directly, or read the Reddit threads that appear in Google results and AI answers.
Reddit users post experiences and questions about restaurants and cafes. You can see what guests wonder about and what they compare.
People searching Google often end up reading a Reddit thread. We write titles and posts that make sense to someone arriving from search.
ChatGPT and Perplexity can cite Reddit threads as sources. Whether a post is cited depends on the question and the search results.
( 02 ) What guests look for
Fine diningFranchiseCafe & dessertLocal favoritesK-food
Guests should be able to find the details
they need before they choose a place.
We read related questions and existing posts
to see what is missing.
We search your brand name and related topics to see which posts come up and whether the information is accurate.
We read threads that compare similar venues or dishes and find the questions still left unanswered.
We answer new questions and correct details that changed. Even a published post keeps getting comments we watch.
( 02+ ) What to watch out for
Before posting, check whether promotion is allowed and what an account has to meet. Breaking the rules can get a post removed or an account restricted.
Duplicate promotion or manipulation across several accounts can lead to account restrictions. We confirm the purpose and the method before adding an account.
Promotional posts can be removed or held back by moderators or automated filters. We keep checking the post status after publishing.
Some communities limit posting by account age or karma. For a new account, we start by checking those requirements.
Rules on brand mentions, outbound links, and promotional posts differ by community. We read each rule set before posting the same content in several places.
MICROWAVE draws on hands-on Reddit operating experience
and a network of Korean residents and Reddit users abroad
to decide which communities to join and how to post.
We disclose the brand we work for and follow each community's rules.
( 03 ) What we do
We research the communities your overseas guests use, then set the topics and the way to introduce your venue. We write the content, reply to comments, and report the results.
We find the relevant subreddits (topic-based communities) and check the questions users ask most and the posting rules.
We set the communities to join, the content topics, and the publishing schedule for your category and target countries.
We pick the questions guests ask most and write answers and explainers. Each post carries what someone needs to compare options.
A team member reads the comments and answers the questions. We also track follow-up questions and reactions.
For a new account we check the community requirements, then start posting and commenting. We adjust the publishing plan to the account history.
We explain the menu, the location, reservations, and how to visit. We keep sharing what guests want to know before they come.
We put the question a searcher types into the title, and lay out the answer and its evidence so it reads easily. We also watch post traffic and reader response.
Every week we summarize the posts and comments we published, along with view and reaction numbers.
( 04 ) How we work
We review the account status and the community rules before posting. After publishing, we watch the comments and the post status and feed that into the next round.
For a new account we begin with the profile and the participation requirements. We answer questions, share information, build a history, and set the publishing volume by what the account is allowed to post.
We read each community's posting rules and existing threads, then decide the topic, the wording, and whether to use links. Where promotion is not allowed, we do not post promotion.
Posts and comment replies come from a person on our team. We do not use bots, automated upvotes, fake engagement, or spam to lift the numbers.
Follow-up questions from the comments and the response to a post go into the next piece. We keep filling in the related information as we go.
( 05 ) Results and operating principles
The platform decides
approvals and
account status.
Karma, upvote counts, and whether a post stays up depend on Reddit users and moderators. We focus on writing the content and running the communities. We report what we did separately from what actually happened, and when something goes wrong we share the cause and how we handled it.
( 06 ) Packages
Choose what you need, from ramping up a new account to monthly publishing and running several communities. We adjust the details to your category and goals. Every package price covers one Reddit account. Running two or three accounts at the same time multiplies the quote by the number of accounts.
ScopeAccount profile setup · research and join 3~5 subreddits · first posts written
Scope8~12 pieces written and published per month · community participation · traffic and click tracking
GoalBuild up content that search and AI users can reference · join related communities · share expert information
* All amounts are VAT excluded and are starting prices for one Reddit account. Running two or three accounts at the same time multiplies the quote by the number of accounts. Post counts are given as a range because they depend on account status and community rules. The final scope and price are set after the first call, once we know your category, goals, and target countries.
Paying from outside Korea: we issue an invoice in KRW or USD and accept international wire transfer. Tell us the billing country and company name in your first message and we will send the invoice with it.
( 07 ) About MICROWAVE
MICROWAVE is a content marketing agency for overseas audiences. We have run more than 12 campaigns on Xiaohongshu with brands such as HERA and 3CE. We bring that experience to Reddit, writing content and running communities for each category.
( 08 ) FAQ
It depends on the category, the account history, the community rules, and how people respond. Early on, time goes into preparing the account and checking participation requirements. Once operation starts, we share what was published and how it performed every week.
Karma moves with how users vote, and post approvals and account restrictions are decided by Reddit and the community moderators. We check the rules, and a team member writes the content and handles the replies.
Before posting we check Reddit's policies and each community's rules. We take part with accounts that disclose the brand, and we do not use fake engagement, vote manipulation, spam, or bots. The full standard is in our white-hat code of conduct.
We mostly run English-speaking communities. Depending on your audience and category, we also look at Korean and Japanese communities.
No. A new account starts with the initial setup and community participation. If you already have an account, we review its history and build the plan around it.
Package prices cover one Reddit account. Even for the same brand, running several accounts at the same time multiplies that package quote by the number of accounts. For example, Growth on two accounts is ₩6,000,000 per month, VAT excluded. Each account needs its own community research, setup, and posts.
We work with categories where experience and recommendations drive the decision: SaaS, apps, consumer goods, beauty, travel, and B2B services. We check for free whether relevant communities exist and whether your brand can take part.
( FREE REVIEW )
We check for free which communities care about restaurants and cafes, and whether your brand can take part.
We check for free which communities care about restaurants and cafes, and whether your brand can take part.
We reply within one business day of receiving your request.