( MICROWAVE · REDDIT MARKETING )
Customers outside Korea compare products and services on Reddit, and read what other people went through.
Reddit posts and comments can also be cited in Google results and in ChatGPT answers.
MICROWAVE plans and runs Reddit marketing around your industry.
( 01 ) Why Reddit marketing
Before choosing a product or a service, customers abroad look for what other people experienced.
Some search Reddit directly. Others read a Reddit thread cited in Google results or in an AI answer.
Reddit users post their experience with products and services, and ask questions.
You can see what customers wonder about and what they compare.
People searching Google sometimes end up reading a Reddit thread.
We write titles and posts in plain, specific language so searchers can follow them.
ChatGPT and Perplexity can use a Reddit thread as a source in their answers.
Whether a post gets cited depends on the question and on the search results.
( GUIDE ) Reddit marketing library
What it costs, how it is run day to day, what GEO means and how to judge an agency — written from practice. No inflated promises and no manipulation, only the standards that hold up over time.
How the channel works, how to enter a community, what to publish and what to measure.
GUIDE 02In-house, agency and paid ads compared, plus the factors that move a quote.
GUIDE 03How a thread becomes something search engines and AI answers cite, and which KPIs to watch.
GUIDE 04The operating rules, report items and warning signs that matter more than the number of accounts.
( INDUSTRY ) By industry
Clinics, restaurants and travel businesses meet their overseas customers in different communities, and the questions asked there differ too. Each page sets out which subreddits matter and what gets discussed.
Where overseas patients compare procedures, recovery and pricing, and how we work there.
F&BWhere visitors to Korea and overseas shoppers look for Korean food.
TRAVELWhere itineraries and accommodation get discussed while people are still planning.
( 02 ) What customers look for
SaaS · Apps · B2BConsumer · BeautyHealthcare · Travel · F&B
When customers look into a product or a service,
the information they need should be there.
We read the related questions and the existing threads
to see what is missing.
We search your brand and the related topics to see which threads come up and whether the information is accurate.
We read the threads that compare similar products and services, and look for questions nobody answered well.
We answer new questions and update what has changed.
Even an older post keeps getting its comments and reactions checked.
( 02+ ) What to watch out for
Before posting, you have to know whether promotion is allowed there and what the account needs to qualify.
Break a rule and the post is removed, or the account is limited.
Duplicate promotion or manipulation across several accounts can end in account limits.
We agree on the purpose and the method before adding an account.
Moderators and automated filters remove promotional posts or hold back their reach.
A post has to be checked after it goes up, too.
Some communities set a minimum account age or karma score before you can post.
With a new account we check those requirements first.
Brand mentions, outside links and promotional posts are allowed to different degrees in different communities.
Before putting the same post in several places, each set of rules has to be read.
MICROWAVE decides which communities to join and how to post there,
based on our own Reddit experience and
a network of Koreans abroad and active redditors.
We disclose the brand we work for and follow each community's rules.
( 03 ) What we do
We research the communities your overseas customers use, then set the topics that introduce the brand and the way to post them.
We write the content, answer the comments and report the results.
We find the relevant subreddits — communities built around one topic — and go through their frequent questions and posting rules.
We set the communities to join, the content topics and the publishing schedule around your industry and target countries.
We pick the questions customers ask most and write the answers and explanations.
Each post carries what a reader needs to compare a product or a service.
The person on the account reads the comments and answers the questions.
Follow-up questions and reactions are checked as well.
With a new account we check what each community requires, then begin posting and commenting.
The publishing plan follows the account's history.
We answer questions in the field the brand knows well and explain the product or service.
The point is what customers need in order to compare and decide.
We put the question people search for in the title, and lay out the answer and its basis so both read easily.
We also watch where a post's traffic and reactions come from.
Every week we send over what was published, the comments, and the view and reaction counts.
( 04 ) How we work
We look at the account's standing and the community rules before anything goes up.
After publishing, we watch the comments and whether the post stayed, and carry that into the next round.
A new account begins from the profile and the requirements for taking part.
It builds a history by answering questions and sharing information, and how much we publish follows what the account is allowed to post.
We read each community's rules and its existing threads, then decide the topic, the wording and whether a link belongs there.
Where promotion is not allowed, we do not post promotion.
The person on the account writes the posts and answers the comments.
We do not lift the numbers with bots, automated upvotes, fake engagement or spam.
Follow-up questions from the comments and the way a post landed go into the next one.
We keep filling in the related information as we go.
( 05 ) Results and principles
The platform decides
what stays up.
Karma, upvote counts and whether a post is approved come down to how Reddit users and moderators judge it.
We concentrate on writing the content and running the communities.
Our reports separate what we did from how people actually responded, and when something goes wrong we share the cause and what we did about it.
( 06 ) Packages
You can start with a new account, move on to monthly publishing, or run several communities at once.
The details are adjusted to your industry and your goals.
Every package price covers one Reddit account.
Running two or three accounts at the same time multiplies the quote by the number of accounts.
ScopeAccount profile set up · 3–5 subreddits researched and joined · first posts written
Scope8–12 posts written and published per month · community participation · traffic and clicks measured
GoalBuild up content that search and AI users can refer to · take part in related communities · explain specialist information
* All amounts are VAT excluded and are starting prices for one Reddit account.
Running two or three accounts at once multiplies the quote by the number of accounts.
Post counts are given as a range because they follow the account's standing and each community's rules.
The scope and the amount are fixed after the first call, once we know the industry, the goal and the target countries.
Invoicing in a currency other than KRW is available on request.
Paying from outside Korea: we issue an invoice in KRW or USD and accept international wire transfer. Tell us the billing country and company name in your first message and we will send the invoice with it.
( 07 ) About MICROWAVE
MICROWAVE is a content marketing agency for customers outside Korea.
On Xiaohongshu we ran more than 12 campaigns with brands including HERA and 3CE.
We bring that experience to Reddit: content written for the industry, communities run day to day.
( 08 ) FAQ
It depends on the industry, the account's history, and each community's rules and response.
The early weeks go into preparing the account and checking what each community requires.
Once the work is running, we share what was published and how it performed every week.
Karma follows how other users vote, and post approval or account limits are decided by Reddit and the community moderators.
What we control is checking the rules and having a person write the content and reply.
We check Reddit's policies and each community's rules before posting.
We take part with accounts that disclose the brand they work for, and we use no fake engagement, no vote manipulation, no spam and no bots.
The full standard is in our white-hat code of conduct.
We mostly work in English-speaking communities.
Depending on the audience and the industry, we also look at Korean and Japanese ones.
No.
A new account starts from setup and from joining the communities.
If you already have one, we look at its history and build the plan around it.
Package prices cover one Reddit account.
Even for the same brand, running several accounts at once multiplies that package's quote by the number of accounts.
Growth on two accounts, for example, is ₩6,000,000 per month, VAT excluded.
Each account gets its own community research, setup and posts.
SaaS, apps, consumer goods, beauty, travel and B2B services — industries where experience and recommendations shape the purchase.
We will check for free whether the relevant communities exist and whether your brand can take part.
( FREE REVIEW )
We will check, free of charge, which communities care about your product and whether your brand can take part.
We will check, free of charge, which communities care about your product and whether your brand can take part.
We reply within one business day.